DO YOU KNOW THAT THE TRADITIONAL REAL ESTATE AGENT IS LEGALLY OBLIGATED TO LOOK AFTER THE BEST INTERESTS OF THE SELLER, NEVER THE BUYER?
For many years, investors and corporations hired buyer agents to represent their best interests in locating and purchasing real estate. On the other hand, most individual buyers began their real estate purchase journey by contacting a local real estate agent.
When they found an agent with whom they felt comfortable, they began a search for a home with "their" agent. She must be representing "them," they concluded; after all, she put them in her car, toured homes with them for several days (weeks, months), bought them lunch and learned all she could about their needs, family life, and finances so she could "help" them.
What the buyers didn't know was that "their" agent was legally obligated to look after the best interests of the seller, according to the terms of the listing agreement signed by the sellers.
No One Was Obligated to Represent the Buyer!
In the "old days," there was no one to represent the best interests of the buyers. The sellers, the listing agent, and the agent working with the buyers all had the same goals, to represent only the seller. The buyers were left to do the best they could.
Fortunately Things Have Changed!
Real estate transactions today no longer follow that inequitable model of traditional brokerage. In recent years, courts have ruled that when real estate licensees perform services on behalf of others, they are accountable as "fiduciaries" (a person or institution whose primary duty is to put the interest of the client first). The relationship between agent and client must be in writing and it spells out the duties and obligations of both parties.
Marion Offers You Exclusive Buyer Representation
Marion Morton can go one step further in representing you by offering you EXCLUSIVE BUYER Agency. Marion can represent you 100% of the time. Marion will always be your agent from beginning to end of the transaction. Marion does take listings and she does not work for a company that takes listings. Agents who list properties or work for a company that lists properties may start out by representing you, but may have to become dual agents if you choose to buy one of their listings or one of their company's listings. At that time you lose the advantage of help with determining what price you should offer initially, or what other terms and contingencies the offer should have. The dual agent will fill out the offer to purchase documents, but without any advice or guidance from that point on. The dual agent will not be able to negotiate on your behalf, as Marion can as your Exclusive Buyer Agent.
So Who Pays for This Service?
One final thought ... the sellers have agreed to pay a commission to the agent who brings them a contract that results in a sale. That money will be paid from their proceeds but where do their proceeds from the sale come from? You're right, they are included in the sales price and taken from the money YOU bring to the table.
So, why don't you be your own best friend and choose Marion Morton to work as an Exclusive Buyer Agent who represents YOUR best interests 100% of the time. Please feel free to call Marion at 800-804-7325 if you want to discuss in greater detail the relationship we can establish to benefit you in your next real estate transaction.
